Are You Using Email Marketing Wrong – What Are My Options?

Choosing an effective email marketing service will have a direct impact on the effectiveness of your marketing campaigns. With automated emailing tools and easy to make layouts, you can keep your subscribers engaged while spending the least amount of time and effort. Here are a few service providers that can help you build a smart email marketing strategy.


MailChimp is one of the most popular email marketing providers on the market. It is easy to integrate, and provides a user-friendly interface. Here you will find everything from numerous layout options, drag-and-drop customization and smart analytics to help you track success. Your email list can be segmented into separate audiences, and all emails can be scheduled and delivered based on your subscriber’s time zone.

While plans start from as cheap as $10/month, MailChimp offers a free plan allowing you to send up to 12,000 emails to a maximum of 2000 subscribers.

This tool is great at mitigating any errors or possible mistakes in email marketing campaigns.

Constant Contact

Constant Contact is a great option for anyone with limited technical knowledge as it offers users comprehensive learning materials to constantly improve their marketing strategy. This platforms offers hundreds of pre-build templates and a gallery of stock images to include in your email campaigns. With their easy-to-use editor you can create professional looking emails with customized fonts and colours to match your brand image.

You can test out the platform at no cost for 60 days or enrol into one of their affordable no-commitment plans starting at $20.

Active Campaign

If you are looking for a more advanced email service provider, Active Campaign is your best bet. It provides complete email marketing automation, detailed action triggering options and a CRM platform. Your email list will be segmented based on tags and customer purchase records allowing you to create more personalized campaigns for each subscriber. Triggered autoresponders will send emails to specific individuals based on what action they took on your website or recently-sent email marketing campaign. Despite its highly advanced features, Active Campaign plans start from as low as 15$ a month.

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