Businesses are increasingly realizing the value of Linkedin not only as a recruitment tool, but an effective lead generation platform. Like Facebook, Linkedin has launched Lead Gen Forms along with sponsored ads. Here, the reader’s LinkedIn information is automatically populated in the form- instead of having them type their contact information in by hand.
Since all details are pulled from your prospects LinkedIn profile, you are likely to find way more information on them than through any other subscription form. The sign up process is therefore quick and seamless, providing excellent user experience. Detailed analytical reporting is available to measure the success of each campaign and indicate the specific type of prospects who have responded to your campaigns.
Don’t know where to start? In this guide, we will walk you through some of the different lead generation strategies we have used throughout our industry experience to help your businesses succeed.
For those looking for free LinkedIn lead generation tools, engaging content is once again your best bet. Do not spam your readers with overly promotional posts persuading them to buy your product or service. Provide them with informational content and include call to action buttons to direct them into further engaging with your company.