Any experienced marketer will know that building brand presence on Facebook should be on every business owners’ to do list. With over 2 billion active monthly user base, it is undoubtedly the largest social media network to this day. You can go two ways with generating leads on Facebook, either through paid ads or organic content.
Facebook Lead Ads
Lead ads have specifically been created to make lead generation on Facebook as effortless as possible and to simplify the mobile sign up process. Prospects can now fill out a short instant contact form without having to leave Facebook. Every ad will include a call to action button, often with a “Learn More” or “Sign Up” tagline which will direct the reader to providing their contact information. You can request information such as their name, email address, gender, work title and more. It is highly encouraged however to keep your signup forms as short as possible to not discourage the prospect by taking up too much of their time. Custom questions can be added to segment the customer into existing and new leads. Your list of leads can be easily downloaded straight off the Facebook forms library in CVS format. You can then import them into your email marketing platform or forward them to your sales team to contact.
Don’t know where to start? In this guide, we will walk you through some of the different lead generation strategies we have used throughout our industry experience to help your businesses succeed.
Facebook Organic Lead Generation
If you do not want to spend money on Facebook ads, there are plenty of ways to generate leads without spending a penny. One way to do this is to reshare content from your website blog posts whenever a new post is published. If your content is engaging enough, it is likely to create conversations and reader engagement. Include links to opt in subscription forms to encourage the reader to sign up to receive relevant content via email. Remember to offer incentives to your audience, and be creative with your offers. Additionally, you should take advantage of the Facebook for Business call to action buttons that can be added to the top of your page right below your cover photo. You can choose from various call to action options such as “Show Now” or “Sign Up”, making it easy for the reader to express interest.
Lastly, integrating an online chat on your Facebook page is often overlooked as a successful lead generation tactic. The chat box will automatically pop up to every visitor and a welcome message can be customized based on your preferences. You would be surprised to find out how many people prefer a more personalized customer service experience instead of browsing your page for information.