Alternatives To Conventional Marketing


Affiliate Marketing

In recent years, affiliate marketing has become an increasingly popular method to generate leads and increase sales. It refers to a marketing strategy where an external party is tasked with promoting your product or service. They are then rewarded with pre-determined commission for delivering a result, that can vary from selling a product and service or obtaining a new lead. When it comes to increasing leads, the affiliate will be measured on the number of prospects they brought to your website, landing page or social media channel. Depending on the service you offer and your marketing goal, the prospect will need to fill out a specific contact form, subscribe to a newsletter or request a demo of your service. The affiliate can be a company or an individual who will benefit from creating interest in what your business has to offer.


Don’t know where to start? In this guide, we will walk you through some of the different lead generation strategies we have used throughout our industry experience to help your businesses succeed.

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An influencer is an individual who has the ability to reach a specific segment of the population that you target. This is particularly useful for small businesses as influencers will give your brand a stronger online presence and recognition. Hiring a popular influencer with a large following base can get expensive, and you should always consider finding ones in your niche market. This way, your service or product is more likely to be of interest to their dedicated follower base.


Bloggers are also a type of affiliate partners who will share your company information with their audience. They generally have a large reader base within a specific market, such as beauty, finance or real estate. Professional bloggers are experts in the field of content and will write SEO-friendly articles with high search engine ranking.

Additionally, they will often promote their content via email marketing, which will give your company exposure to leads you might not have otherwise reached.

CLIENT Review Sites

Review site affiliates can be a highly effective lead generation channel for your small business. It goes without saying, that customers are eagerly looking for reviews every time they commit to a new product or service. Not only will this add legitimacy to your brand image, but it can highlight some advantages you have over competitors. Review sites are particularly useful for service oriented businesses.

Keep in mind that affiliate marketing is all about revenue sharing, which can be a great way for small businesses to get started on the market.